Digital Marketing Lead (Hybrid Position M-W in office Th-F WFH)

 Are you passionate about Digital Marketing and Media Planning? Are you a master of campaign optimization, vendor collaboration, Facebook ads and Google Analytics? This could be the place for you - come work in our neighborhood!

We’re seeking a strategic and results-driven Digital Marketing Lead to elevate our digital marketing operations. This role is ideal for a dynamic leader who thrives in a fast-paced environment and is passionate about driving brand growth through innovative, data-driven campaigns.

Key Responsibilities

• Lead Strategic Digital Operations: Expand and oversee all digital marketing initiatives, ensuring alignment with broader business goals and maximizing ROI.
• Retail Media Network Management: Own the strategy and execution of our Retail Media Network, collaborating with vendors to deliver high-performing sponsored display and OTT campaigns.
• Team Leadership: Manage and mentor a team of marketing specialists, fostering career development and guiding campaign execution to support brand engagement and growth.
• Campaign Strategy & Execution: Develop and implement multi-platform digital strategies optimizing performance through data-driven insights.
• Cross-Functional Collaboration: Partner with internal teams to integrate digital and social strategies into holistic marketing plans, offering strategic recommendations on audience targeting, budgeting, and campaign objectives.
• Partner Campaign Program: Lead end-to-end execution of partner campaigns—from proposal development and funding acquisition to content management, launch, and performance reporting.
• Management of third-party vendors and marketing partners across programs.

Qualifications:

• Proven experience in digital marketing strategy and execution, ideally within retail or consumer goods.
• Strong leadership skills: experience managing and developing high-performing teams and helping develop growth in marketing skillsets
• Expertise in media planning, campaign optimization, and vendor collaboration.
• Exceptional communication and project management abilities.
• Creative skill set across platforms like TikTok, Instagram, Facebook, YouTube, and Canva.
• Understanding of key digital and social marketing KPIs – reporting in Meta, TikTok Ads, and Google Analytics.
• 3-4 years experience in paid media (Social Media Campaigns, Offsite Display, OTT, TikTok, Google)

Why Us: Our Pawprint Values – Neighborly, Knowledgeable, Trustworthy, PetCentric

• Work in a collaborative, neighborly environment that values initiative, curiosity, teamwork, and care for pets.
• Engage in our pet-centered culture—bring your dog to work
• Employee discount up to 50% at our stores (plus coupons!)
• Bonus Pay based on Company performance
• Promotion from within culture
• Flexibility to meet your needs with Paid Time Off & hybrid work arrangement
• 401k savings plan
• Health, dental, vision & disability plans
• Health & flexible savings accounts

Pet Supplies Plus is focused on making it easier to get better products for your pet. With over 730 locations in 44 states, the stores have a streamlined design making it easy to navigate a wide assortment of natural foods, hard goods and pet services. Friendly, knowledgeable staff get to know each pet and their owner by name and provide playful store experiences to remind them just how fun it is to own a pet. Pet Supplies Plus stores are large enough to house an incredible variety of food and equipment, yet small enough to still feel neighborly.

Pet Supplies Plus is ranked No. 21 overall in Entrepreneur Magazine's 2024 Franchise 500® list and is the Top Full-Service Pet Supplies Franchise for its exceptional performance in areas including financial strength and stability, growth rate and system size. For more information, please visit www.petsuppliesplus.com. 

EOE STATEMENT

We provide equal employment opportunities to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, the company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment.